Nativa, together with the other Italian B Corps, has launched the campaign Unlock The Change all over Italy, to promote a new business model attentive to people and planet.
All over the world something is changing. From the world of finance to that of institutions, from local initiatives to major campaigns in the Financial Times, the message is now recurring: we need a new business model and way of thinking, not only focused on profit but also on creating a positive impact.
An answer to this new need already exists and is called B Corp certification. Precisely for this reason, in July 2020, all the Italian B Corps launched a campaign to introduce the change that our society and our planet need.
This is Unlock The Change, the communication campaign that will be printed throughout the year on subways, airports, newspapers, public transport and events throughout the country. A concrete response to an unprecedented crisis, an opportunity to be seized to create a new sustainable business model, fair and transparent.
The change in fact does not concern only a few decision makers, but everyone. There are many actions that can make a difference in everyday life: choose to buy from a B Corp company, work for a B Corp or tell your friends about the daily commitment of these extraordinary companies. They work every day to preserve the environment and the planet and generate well-being for all workers as well as have a positive impact on the communities in which they operate.
Nativa, as a country partner of B Lab, the certifying body of B Corps, is proud to support #UnlockTheChange, which also reflects the company’s vision: business is a technology that can generate well-being. But it must be done in the right way, so that it is sustainable and generates both profit and positive impact for stakeholders.
To learn more about the campaign and discover what are the best actions to help build a future-proof planet, just visit UnlockTheChange.it
Let’s unlock the change, together!