The fifth edition of B Heroes, the program for innovation and promotion of new businesses launched in 2018 that has accompanied dozens of startups on paths of growth and
development, has concluded.

On June 20, the final step of the 2022 edition was held at the Milan headquarters of McKinsey & Company (one of many B Heroes partners). It was the concluding event of a journey that began last fall with the application of 1100 companies, 10 stages of the roadshow, the selection of 120 new entrepreneurial realities, and the celebration of 14 startups.

NATIVA is partnering with B Heroes to help tomorrow’s companies integrate sustainability into their business model: through the delivery of webinars, workshops and one-on-one mentoring activities, we provide the tools and reference models for creating regenerative businesses to the startups we accompany on the acceleration path.

And it was not all that was done this year: we concluded this beautiful journey by recognizing our “Best for Impact” special mention to NEU- Sykell by awarding their business model
centered on helping to generate great environmental impact through innovative solutions to single-use packaging for food & beverage products.

In the coming months, we will continue to support the company on its sustainable innovation journey to accompany them toward new business models that enable them to meet the
environmental and social challenges of the 21st century and become “future-proof.”

Learn more about the B Heroes program at: www.bheroes.it