Hotwater

CREATIVES FOR CHANGE

H O T W A T E R was created to bridge the significant gap between an evolution strategy and the value that marketing and communication could – and, we believe, should – generate from it.
Creativity is the soft power we rely on.

H O T W A T E R is not a conventional agency.
We guide those who feel constrained by the complexity and regulations of sustainability, leveraging proprietary prototypes, cutting-edge frameworks, communication plans, and marketing activations.

ENTER THE FLOW OF
H O T W A T E R

ALIGNMENT BETWEEN PERCEPTION AND ACTION

We bridge the gap between the real impact profile of the company or brand, and that perceived by stakeholders.

EXPLORING NEEDS AND DESIGNING RESPONSES

We transform the insights of an evolving market into economic value.

ANTICIPATING CHANGE BEFORE IT MANIFESTS ITSELF

We analyse changes in consumer habits predictively in order to evolve marketing initiatives appropriately.

ALTERNATIVE DEVELOPMENT AND EMERGING MODELS

We explore possible marketing-driven innovations in your market to bring new products, services and business models to life, with a view to maintaining the relevance of your company and/or brand.

Edge

Integrated strategy & communication

Design of integrated communication ecosystems and coherent, based on real data and objectives

Beyond the 'pre-packaged': no decorative campaigns, but narrative platforms capable of generating value, culture and reputation

From reporting to brand storytelling: transforming corporate and brand impact into authentic, relevant and memorable content

Pulse

Consumer insights & trend analysis

Monitor emerging sustainability-related behaviour to anticipate trends before they become mainstream

Transforming predictive insights into new strategic pillars communication, product, and positioning in real time

Impact+

Marketing & impact

Activation of marketing initiatives with high environmental, social, and economic impact

Measuring and optimising the value created through new positioning using proven methodologies

Nova

Future consumption & innovation

Supporting marketing-driven brands in anticipating new consumer desires and values

Turning a weak signal into a pilot project: from insights to solutions that combine impact, innovation, and sustainable, measurable growth

THE H O T W A T E R WAY

We are guided by four core principles:

Science-based – Science serves as the knowledge base for every project we develop;
Marketing-driven – Marketing levers are the foundation of value creation;
Creative and grass-roots – It’s not just about talking sustainability; it’s about turning it into ideas, messages, and initiatives that generate cultural value and foster genuine connections;
Responsible Communication – From communicating sustainability to making communication itself sustainable.

"We can all agree that regeneration-integrated strategies make companies more attractive and resilient. That's why it is crucial that communication and marketing recognise the strategic nature of their role: reaching out to people, engaging them on the validity of their choices and, consequently, amplifying their impact. Only then does the circle close and the growth perspective expand".

Riccardo,
H O T W A T E R Lead

THE
H O T W A T E R
TEAM

Riccardo Zamurri

H O T W A T E R Lead

Bénédicte Peillon

Evolution Guide & International Catalyst

Bénédicte Peillon

Federica Bombacci

Evolution Guide

Federica Bombacci

Giuseppe Colasurdo

Evolution Guide

Giulia Delogu

Evolution Guide

H O T W A T E R is inspired by the geothermal power of underground boiling springs. A power that grows and feeds until it manifests itself on the surface as a column of hot water and steam, the geysers.

CREATIVES FOR CHANGE

ALIGNMENT BETWEEN PERCEPTION AND ACTION

EXPLORING NEEDS AND DESIGNING RESPONSES

ANTICIPATING CHANGE BEFORE IT MANIFESTS ITSELF

ALTERNATIVE DEVELOPMENT AND EMERGING MODELS