Technology, science and people in one journey: NATIVA and Greenly together in Italy

Redesigning sustainability consulting in Italy. That is the goal behind the strategic partnership we have formalised with Greenly, after a year of working together — the leading European carbon accounting and ESG platform, with more than 3,500 clients across over twenty countries, 250 MtCO₂e under management and hubs in Paris, London and New York. A partnership that brings to the Italian market a single, seamless process, from CSRD to carbon accounting through to ecodesign, helping companies both accelerate compliance and genuinely accelerate their own transformation. It combines expertise that is rarely found together: leading-edge technology, the ability to shape strategy and redesign a business, deep scientific expertise, and long experience in engaging people at every level of the organisation.

A European summer marked by record temperatures and extreme weather has proved a turning point, for citizens and for the country's productive system alike. For businesses the signal has been clear: rethinking established practices and planning over longer horizons have become basic conditions for operating in a market that has already changed.

At the same time, the regulatory framework has tightened. The CSRD now applies to more than 500 Italian companies, the Empowering Consumers for the Green Transition Directive (ECGT) takes effect for companies in Italy on 27 September, and along value chains requests for data from clients and lenders continue to multiply.

The idea behind NATIVA and Greenly is to help companies genuinely embed sustainability within their business, offering tools and expertise in a single place. What companies need is technology able to handle growing volumes of information, combined with the ability to drive cultural change, redesign processes and deliver transformation plans in specific areas, from decarbonisation through to value chain development.

The partnership between NATIVA and Greenly is designed to offer exactly that.

On one side, Greenly's platform automates everything that can be automated. It integrates with more than one hundred ERP, accounting and energy systems. It calculates Scope 1, 2 and 3 emissions with an improvement of over 80% in measurement accuracy. And it brings GHG accounting, LCA, CSRD and ESG reporting and supplier engagement into a single environment — precisely what the market otherwise forces companies to handle with disconnected tools. Internal workload on data collection falls by up to 85%.

On the other, NATIVA brings more than sixteen years of experience supporting the transformation of over 500 companies towards sustainability, together with a multidisciplinary team of 70 people. Our role is to activate the right people inside the organisation, safeguard data quality, translate data into strategic decisions and support companies in redesigning their business.

The journey is clear: different areas of work, a single set of data and a single methodology.

CSRD and sustainability reporting

What Greenly brings:

• AI-driven double materiality assessment
• Automated collection of ESRS datapoints, with quality control, consistency checks and automatic gap identification
• Gap analysis that identifies missing data a full year ahead of the deadline, and an ESG roadmap built directly within the platform
• Auditor-ready xHTML export with XBRL tagging, and the ability to reuse the same data for GRI, TCFD, ISSB, EcoVadis and CDP

What NATIVA brings:

• Deep engagement of decision-makers, so that the double materiality assessment genuinely informs business choices, and of departments, to make data collection easier
• Integration of the CSRD process into corporate strategy and governance, so that it is not merely a compliance exercise but a source of future value
• Multidisciplinary teams with expertise in biodiversity, regenerative agriculture, circular economy and value chains, helping you translate every material topic into credible policies and targets and deliver concrete transformation plans, drawing on 16+ years of experience
• Experience from more than 20 reporting projects since the CSRD came into force

Product carbon footprint and ecodesign

What Greenly brings:

• A 100% validation rate on SBTi targets across Greenly's client base
• ISO-compliant LCAs that scale rapidly across thousands of SKUs, cutting modelling time by up to 80% compared with traditional consulting
• Over 300,000 emission and characterisation factors, combining official reference databases with LCA studies developed by Greenly, covering multiple sectors: food, construction, electronics, retail and others
• Assessment across the impact categories defined by the European Environmental Footprint methodology, spanning climate change, ozone depletion, toxicity and the use of water, land and resources
• Analyses ready for third-party verification: product carbon footprint to ISO 14067, Environmental Product Declarations (EPD), PEP Ecopassport for electrical and electronic equipment
• Compliance with Digital Product Passport requirements under the EU Ecodesign for Sustainable Products Regulation

What NATIVA brings:

• We carry out LCA studies of your products and services to understand their impacts in depth and identify improvement actions together, with ecodesign in mind
• We train dedicated internal teams to build the skills needed to run the studies and share the results properly within the company and along the value chain
• We support the design and integration of the necessary data infrastructure, and the software set-up, so that LCA studies can scale across the product portfolio
• We encourage broader use of the results in other areas of the business, such as sustainability reporting and organisation-level emissions accounting
• We work alongside the company through third-party verification, to ensure methodological soundness and communication that is robust and well informed

In the most common configuration, the journey NATIVA and Greenly design for client companies unfolds over three years, giving those companies progressively greater autonomy in managing both their data and the platform.

• Year 1, laying the foundations: platform licence on partner terms, end-to-end set-up and support from NATIVA, full onboarding and team training, carbon footprint and first decarbonisation plan.
• Year 2, the centre of gravity shifts: your team takes ownership of annual monitoring, NATIVA's support on emissions accounting scales down, and consulting focuses on executing the strategy.
• Year 3, you run the platform independently, with advisory work targeted to specific business needs.

The aim is for technology to streamline the collection of low-value-added data, freeing up time, skills and resources to devote to what matters: pursuing your purpose, embedding sustainability in the business model, and driving change in specific areas. In other words, what genuinely creates value for the company.

What we share with Greenly is first of all an identity and a vision: we are both B Corps, and we both see sustainability as a lever of competitiveness rather than an exercise in compliance.

We also share a European outlook. Greenly is continuing its expansion after establishing itself in France, the UK and Germany; we combine deep roots in Italy with an active presence in France, Switzerland and Brazil. We are glad Greenly chose us, and this collaboration is built to grow over time alongside our clients.

The starting point differs from company to company: a first emissions measurement, a reporting process to set up, an LCA to build, a reduction plan to turn into something concrete.

The quickest way to work out where to start is to talk it through. Get in touch and we will arrange a thirty-minute call, with no obligation, to take stock of where you stand, the obligations that apply to you and your strategic priorities. If it proves useful, we can follow up, with the NATIVA or the Greenly team, with a platform demo covering the modules you need, and a roadmap built around your company.

Get in touch to explore the NATIVA and Greenly journey

Discover the CSRD journey