Feel good inside, care outside: e.group’s new positioning

From the collaboration between e.group and H O T W A T E R, NATIVA’s creative Benefit Unit, a new narrative chapter emerges that redefines the Group’s identity. In an era that challenges us to reconsider our connection to the planet, e.group—a company that brings together the Eurotherm and Enetec brands—proposes a new vision: individual well-being within the home is the first, fundamental step toward caring for the external environment.

With the new positioning “Feel Good Inside, Care Outside”, the Group, together with

H O T W A T E R, overturns the traditional perspective: comfort is no longer seen as a private luxury, but as an efficient choice that generates collective value. Feeling good ‘inside’ becomes the necessary condition for acting “outside” in a sustainable way.

The “Feel Good Inside, Care Outside” positioning has been translated by the Group into an integrated communication ecosystem that combines physical and digital channels: from the website to trade shows, every channel conveys the message in a synergistic way. This is complemented by astrategic editorial plan on LinkedIn, Instagram, and Facebook where technical data and sustainability initiatives are transformed into visual content and impactful stories, with the goal of increasing brand awareness and engagement. Among this content, the docu-series represents the narrative heart, bringing to life an immersive story that combines personal stories, innovation, and sustainability.

Through the voices of the founders, employees, and the community, the docu-series explores the deep connection between personal well-being and sustainability, delving into five main themes. The project thus gives a voice to the people who make up the company, combining individual stories, values, and innovation into an immersive and accessible narrative:
- Sustainable comfort: home well-being is presented as a conscious and responsible choice, capable of improving the quality of life for individuals and communities
- Innovation in the service of nature: Eurotherm and Enetec technologies are showcased as concrete tools for addressing climate challenges, putting innovation at the service of sustainability
- Collaboration and community: the docu-series highlights the active role of partners, customers, and the community, illustrating how positive impact arises from a shared vision and collective action
- Roots and authenticity: the founders’ pioneering passion is portrayed as a compass for the Group’s present and future

Discover the docu-series: www.e-group.info

Together with HOTWATER, we have built a common language to make our results more accessible and the connection clearer between what we do and the value we generate for people, the local area, and our customers. A project that helped us translate data and vision into a narrative consistent with who we are and the impact we are committed to generating

Annalisa Patelli – Head of Brand & Sustainability, e.group